ADVERTISING MANAGEMENT ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 ADVERTISING MANAGEMENT VENKY’S OF VENKATESHWARA HATCHERIES Questions (A) (a) Comment on the advertising strategy adopted previously and currently. (b) Comment on branding of food products, and their promotion. (c) Can you think of a different creative strategy for a product like chicken? Lip-sticks with permitted colours can also damage the lips since the stainers are tetra-bromo-fluorosine. When rubbed against the palm, darkness of the stain will indicate the quantity of stainer present. Darkening of lip colour also depends upon the bio-chemistry of individual’s lips. Questions (B) (a) The complete product knowledge is given in the above write-up. What do you think should be the copy platform for these products? Indicate the theme, the appeal and the buying motives. (b) Indicate a suitable media ...